JAMIE PERRUQUET

Whataburger was born in Texas, but it was built on somethin’ bigger than a zip code.

It was built on the way Texas welcomes people: like "make yourself at home"
isn't just a phrase—it's a promise.

Come One, Come Y’all is our way of sayin’ everyone's welcome to the table….
yes even you, Aunt Marla. ‘Cause we believe a good burger don’t need explaining.
Just extra napkins.

How do you launch a new product line for women, when you’re Trojan — without it feeling pink taxed or generic? You lean into trends in pop culture — like Cardi B and Megan Thee Stallion.

Let’s salute women who unabashedly love sex and don’t give a f*ck about what others think.

Whataburger’s new Hot Honey Crisp Whatachick’n Sandwich is coming in so hot to a Whataburger near you… Just be careful, don’t get lost in the sauce.

What fantastical adventures will we embark on today? With Batiste Dry Shampoo you can waste less time doing your hair… and more time living it up! Whether it’s a desert island in the middle of nowhere or experiencing 48 hours in Vegas, our Batiste girls are living it up in the most refreshingly fun way ever.

From Game of Thrones to Brussels sprouts, after swearing off many things,
we have finally come to our senses.

Same goes for dry shampoo — gone are the days of grit, heaviness and white residue… Now with the launch of Batiste Light, we’ll have non-believers seeing dry shampoo in “A whole new light.”

Why settle for boring tasteless vitamins… when you can unleash a riot of flavor?

We wanted to combat boring and bland wellness trends out there with our healthy AND awesomely delicious gummies.

Enter, the Flavor Riots — a loud-on-flavor, heavy-on-nutrition band of flavor,
cranked to the max.

Woolite teamed up with Dress for Success, a non-profit organization that provides career development and professional clothing for women. We took to the streets and our fashion photographer challenged stylish New York City women dressed in black to donate the clothes right off their backs — to women in need.

We created content that was promoted through OLV, social, fashion/lifestyle influencers and editorial on International Women’s Day. In just seven hours, we collected over $100,000 worth of clothing.

Let’s inspire kids to engage with S.T.E.A.M. while empowering parents and educators to use Arm & Hammer Baking Soda. As the main ingredient of hundreds of experiments, we wanted to spark young minds and build brand affinity.

After all, what do you get when you mix a little baking soda with creativity? A world of infinite possibilities.

Who is that going to tell you the truth about your laundry - without holding anything back?! None other than your washing machine. Let’s show off what Oxiclean can do by taking the ultimate advice from … non other than our Talking Washing machine.

Viviscal has helped millions of women regrow their hair. Made with marine proteins and vitamins, this brand campaign is inspired by its origin story. Viviscal. Born from the sea.

Imagine a world where the holidays were filled with joy again. Where the stores were filled with magic, instead of madness. At TJ Maxx, Marshalls and Homegoods we believe in spending time with family and loved ones. We don’t do time-sensitive, wake-up-at-the crack of dawn sales… we just offer great stuff at low prices, always.

In this spot, we immerse the viewer into the visceral world of taking a pregnancy test. In the moments while you wait, time and space stand still, yet there’s a rush and a feeling of intensity that washes over you. It’s 3 minutes of complete and utter chaos, anxiety, thrill, fear, or complete stillness, feeling nothing and everything at once.

Everything feels… hypersensitive.

How does Lainey Wilson craft such sweet lyrics to her amazing hits? With the same heart and passion that Whataburger uses to craft our late night and early morning breakfast.

How do you get people excited about Trojan again? You do just that, get them… excited again. Let’s face it, sex sells so let’s give them something memorable so Trojan will be top of mind again when buying condoms.

With a fleet of 700 jets at your fingertips and the most highly trained pilots in the world, the traditional approach to jet ownership seems to be the only compromise. Because if you want to feel like you’re the only thing that matters, only NetJets can come close.

When you look in the mirror, are you in awe of the person staring back? This self reflection is a form of worship. In that moment, you are a masterpiece. A worthy idol. 

Using Nair isn’t just a way to remove hair from your body. It’s a feeling. And the feeling is oh so sexy and powerful.

Because when you worship yourself, others will worship you.

With the ASPCA, we used AI to help under-appreciated cats get adopted! Lopsided ears? An underbite? We’ll show off that thing that makes these cats unique and turn it into their superpower! Through a series of questions, our app creates their
Purrsonality pic and fun copy to match.

When you trust yourself, you’re ready for anything.

Instead of just putting out another ad touting our own benefits, we asked our most critical audience what they thought of our gummy vitamins.

Have that urge to get out there and show off your glamorous side to the world? With our beauty tools, you can step out and Always Be Flawless.